Mini-course · 999 ₽

Choosing a legal form to raise investment into your business

A short, practical mini-course for business owners. In 7 video lessons we explain why raising investment through equity requires a joint-stock company - and how it works in practice.

999 ₽

7 video lessons · lifetime access · opens right after payment

Buy access - 999 ₽

01 / Who it's for

This course is for you if

You've hit a ceiling

Your business is profitable, but revenue and income have plateaued, and you don't have enough of your own money to scale.

You're considering an investor

You want to raise money but don't understand the difference between a loan and equity, or which legal form fits it.

You're confused by sole trader / LLC / JSC

You're not sure why a joint-stock company suits collective investment and how a JSC and an investment platform work together.

02 / Program

7 short video lessons

The material is strictly practical. Watch in order - from the 'why' to a concrete action plan for your legal form.

Course overview

What you'll learn and how to get the most out of the course.

Why raise investment: equity vs a loan

The three features of a loan - obligation, repayment, cost - and why equity financing is on average 1.5-2x cheaper and requires no repayment of principal.

Legal forms of business: sole trader, LLC, JSC

Three million sole traders, three million LLCs and only ~45,000 JSCs. The pros and limits of each form for raising investment.

LLC or JSC: what to choose for investment

Why in an LLC an investor can demand their share back at the worst moment, while in a joint-stock company they cannot.

JSC vs LLC: continued

How a joint-stock company protects both the business and the founder when an external investor comes in.

Off-exchange investment platforms

How a joint-stock company raises capital through an investment platform licensed by the Bank of Russia - and why an LLC cannot.

Responsibility and preparing the business

The ethics of raising investment, two business models (with and without capital) and checking your unit economics before the first round.

03 / Outcome

What you'll get

Understand why equity financing costs a business less than a loan and when it's appropriate.
Work out which legal form - sole trader, LLC or JSC - fits raising investment.
See how a joint-stock company and an investment platform work together.
Get a clear plan for what to do with your legal form before the first round.
Be able to speak the same language as an investor and a lawyer.

Buy the mini-course

Pay by card or via SBP. Right after payment you'll receive a personal link to the lessons page by e-mail.

999 ₽

7 video lessons · lifetime access

Payment by card or SBP on the secure Т-Bank form. Card data is not stored on the site.

Access via a personal link. Watch on phone or computer, any time.

04 / Questions

Frequently asked

Right after payment a personal link to the video lessons page is sent to your e-mail. Access opens automatically.

Forever. Come back to the lessons any time.

7 short videos. Watch on phone or computer, at your own pace.

Yes. The course explains everything from scratch, without legal jargon, using concrete examples.

No. 999 ₽ is the full price of the mini-course, with no hidden extras.