For business owners · from learning to an accelerator
Raising investment for your business: from strategy to money in the account
78% of deals fall through not because of the business, but because owners aren't prepared to meet an investor. We get your company ready to raise capital and build a 3-5 year growth strategy - from a self-paced course to a turnkey accelerator with the ICT team.
from 250,000 ₽
From a self-paced course to a turnkey capital-raising accelerator.
01 / The gap
The investor isn't against your business. They're against uncertainty
You already have a profitable business. What fails is the rest - what the investor wants to see but gets «verbally».
of entrepreneurs cannot raise large investment for their business
of entrepreneurs as joint-stock companies raise large investment and become market leaders
companies in the TOP-500 of Russia and the US are ordinary LLCs - all large ones are joint-stock companies
02 / The path
Five steps from idea to money in the account
Analysis and potential assessment
We review the investment hypothesis, business model, financial results and scaling potential. We run a scoring.
Preparing the business
We analyse structure and reporting, pick the optimal instrument by timing and cost, assess capitalisation potential and structure the deal.
Placement
A Bank of Russia-licensed investment platform, an exchange or an information-system operator.
Working with the investor
Negotiations, presentations, roadshows, working with brokers and funds.
Money in the account
Investors transfer funds, the business receives financing for growth.
03 / What we do
What we do in the accelerator
Six work blocks - each with a clear outcome.
Investment diagnostics
Analysis of the business, finances, ownership structure, assets and investment readiness. Outcome: a clear picture of the company's current point.
Business and capitalisation valuation
Current value, capitalisation growth drivers, investment appeal. Outcome: the real value of the business and its growth points.
Financial model
Development model with and without investment, scaling scenarios. Outcome: the capital needed and the effect of raising it.
Investment strategy
How much capital is needed at each stage, for what goals, when to raise it and with which instrument. Outcome: a personal raising strategy.
Investment offer
Pitch, teaser, deal structure and investment materials. Outcome: a document pack for working with investors.
Choosing the instrument
We pick the mechanism for your specifics: a stake on a CB-licensed platform, DFAs, bonds, pre-IPO/IPO. Outcome: a ready raising mechanism.
04 / Outcome
What you'll have at the end
Not «knowledge in general», but a ready pack you can take to an investor.
- A valuation report from an independent appraiser
- A financial development model for the business
- An investment offer / term sheet with deal terms and stake
- Deal structure and legal protection: buy-back, shareholders' agreement
- A 3-5 year investment strategy and an exit strategy
- A marketing pack: pitch deck, teaser, data room
- A ready investment asset for placement or for issuing DFAs, bonds, pre-IPO/IPO
05 / Instruments
All capital-raising instruments in one place
We pick the right mechanism for your specifics - from crowd-investing to IPO.
Pre-IPO / Law 259-FZ
For whom
Small and medium business (revenue from 80M ₽)
Key benefit
Capital without losing control and without repaying principal.
Bonds
For whom
Commercial - any business; exchange - from 800M ₽
Key benefit
A loan without a bank or collateral; you set the schedule.
DFAs / digital rights
For whom
Business with stable cash flow
Key benefit
Like bonds, but faster and cheaper to issue.
IPO
For whom
Large business (revenue from 3 bn ₽)
Key benefit
Public status, liquidity, capitalisation growth.
Deal structuring
For whom
Complex groups of companies
Key benefit
M&A, SPV, consolidation, risk diversification.
Turnkey JSC setup
For whom
Investment projects
Key benefit
A ready legal structure for the investor.
Cases
We've raised capital for businesses of every scale
No yield promises - only the fact of capital raised and the instrument. We don't disclose company names.
06 / Audience
Who it's for
07 / Pain points
If you've tried to raise investment, you've likely faced this
- You don't know your business's real value
- You think it's too early to raise investment
- You believe share issues are only for big companies
- You don't know you can earn both on services and on the growth of your stake
- You can't find investors or talk to them
- You don't know how much you can safely take out of turnover
- You don't understand what your intangible assets are made of
- You want to raise your company's value but don't know how
- Investors have already turned you down
- You think it's easier to grow on bank loans
- You associate investment with debt you'll have to repay
- You fear selling a stake - that you'll lose control
- You don't believe a small stake can be sold for a lot
- You think investment is only for the chosen few
- You think you'll reach the same results on your own
08 / Comparison
Investment versus loans
Bank loan
- High interest
- Real-estate collateral
- You must repay principal and interest
Private loan
- High interest
- Debt obligations
- Default risk
Equity investment
- Long-term partnership
- Risk diversification
- Growth of capital and connections
- Smart money: the investor helps the business
- No principal or interest to repay
09 / What it costs
What it costs to build this yourself
To run the process in-house you need a whole team. Over a 3-5 month project that's 2.3M+ ₽ in salaries alone - before taxes, state fees and risks.
CFO
Securities lawyer
IR manager
Marketer
The cost of a mistake
A mistake in structuring or documents means the deal is blocked by the regulator, disputes with investors or loss of control over the business. Our expertise is insurance against these risks: any penalties caused by our fault, we compensate.
This isn't about law. It's about investment architecture
10 / Author
Author and team
Сергей Урескул
Sergey Ureskul - corporate lawyer since 2008, CEO of ICT (a market leader in setting up and running joint-stock companies), president of the Russian Corporate Counsel Association, founder of the Finmuster investment platform registered with the Bank of Russia. With him - a team of 50+ specialists with 10+ years in corporate finance.
- Built 4 companies from scratch with a combined valuation over 1 bn ₽
- Registered share issues worth 14.6 bn ₽
- Moderator of the annual Kremlin legal forum, Skolkovo speaker
- Speaker at business clubs: CLUB 500, Club Focus, ClubA, Investors' Club of Siberia, the Urals and the Far East
- Author of the book «Why raise investment for business if everything is already fine?»
Program
The full course program
7 modules, 90 days of practice with an online curator. Each module delivers a concrete outcome for your business.
What else the practicum includes
- Review of assignments by the company's specialist experts
- Business contacts: 18 investor communities, 13 entrepreneur clubs, 35 funds
- A consultation with a lawyer
- Access to materials and updates for 3 months
- Work on the platform with feedback and homework review
- Templates for documents, pitches, financial models and strategies
- A personal chat with a curator
Materials
Working materials and templates
The program comes with ready working materials and templates - the same ones covered in the book. Not «air»: you see upfront what's included.
Screenshots of the materials will appear here - in preparation.
Want to understand it first?
Watch the free masterclass for owners - how to raise investment for your business before joining the accelerator.
Our guarantee is an honest entry
We don't take you into the accelerator if we see from the start that there's no working raising instrument for you. Pre-screening is free: only those with a real path to the money join. On the course - a 100% refund within the first week if the program isn't a fit.
Formats
Formats
Three formats - from a self-paced course to a VIP partnership with Sergey Ureskul's personal involvement.
Course
3 months, self-paced
250,000 ₽
- How a JSC and investment platforms work
- Which assets to contribute to the JSC and on what terms
- A rough valuation of your business
- Readiness to set up a JSC and list on a platform
Capital-raising accelerator
90 days, turnkey, with the ICT team
1,000,000 ₽
- Investment diagnostics, valuation and capitalisation
- Financial model and a 3-5 year growth strategy
- Investment offer, term sheet and legal protection
- Placement on a Bank of Russia-licensed platform and investor work
- 12 strategy sessions, a shared chat, a cohort of up to 10 companies
VIP - personal partnership
For companies with revenue from 500M ₽
10,000,000 ₽ + a stake in the company
- Sergey Ureskul personally leads the deal - from first contact to money in the account
- Full turnkey cycle: diagnostics, valuation, issue, placement, investor work
- A personal capitalisation strategy and pre-IPO / IPO preparation
- A partnership model: the team takes a stake and shares the outcome
- Priority access to investors, funds and roadshows
- Terms are discussed individually with Sergey Ureskul
You selected the format
Leave your phone and a convenient time - Sergey or the team will call you back.