Сергей Урескул

A book by Sergey Ureskul

Raising Investment for Business

From startup to IPO. 163 pages of a step-by-step guide. Workbook and 20 templates included.

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Step-by-step guide

Raising Investment for Business

Сергей Урескул
Сергей Урескул
Step-by-step guide

01 / A book by Sergey Ureskul

Who the book is for

Owners of a growing business
You hit a ceiling and want to grow beyond your own money.
Early-stage entrepreneurs
You want to build with investment and capitalisation in mind from day one.
Existing shareholders
You need a roadmap from a private company to public markets and IPO.

02

What's inside

01

Money is fuel for business, not its goal

02

Two types of external financing and when each fits

03

Why growing «on your own money only» is expensive

04

How a stake can be worth more than it seems

05

A joint-stock company is neither scary nor costly

06

The path to IPO: what it actually consists of

03

Contents

163 pages, 54 chapters across 6 parts.

Money as fuel · Myths · Loan vs equity
Valuation basics · Intangibles · Don't undersell
Equity · Convertibles · Preferred shares · Bonds
Private vs public · Obligations · Charter capital
Founder protection · Shareholders' agreement · Control
Investment rounds · Platforms · Going public

Workbook and 20 templates - included

The book comes with a workbook and 20 ready document templates so you can apply what you read to your own business right away.

Open the workbook

About the author

Сергей Урескул

Sergey Ureskul - 18 years in corporate law, CEO of ICT, president of the Corporate Counsel Association, founder of Finmuster. The book distils his practice of structuring investment deals.

More about the author

FAQ

PDF and EPUB - access right after payment, plus the workbook and 20 templates.
Yes, the print book can be ordered separately - 2,990 ₽, delivery across Russia.
Yes, within 14 days of purchase - no questions asked.
Yes. The book is a roadmap and is useful at any stage.
Sole proprietor Sergey Ureskul. A fiscal receipt is issued after payment.

Free guide

The short version of the book as a gift - leave your contact and we'll send it to you. No payment.

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